Display holder



Oct. 29, 1935 -rz 1 2,018,861

DISPLAY HOLDER 'Fi1 e d Mardh so, 1934 Patented Oct. 29, 1935 DISPLAY HOLDER Theodore Mertz, Chicago, Ill., assignor to James L. Younghusband, Chicago, Ill.

Application March 30, 1934, Serial No. 718,235

3 Claims.

My invention relates to an individual package for displaying and at the same time holding an article of merchandise for sale.

Heretofore in the art where merchandise for 5 sale has been sold with a display it has been necessary to fasten the merchandise to the display by placing a cord or clip around the merchandise. My invention provides for a display which will hold merchandise without the neces- 10 sity of a retaining cord and thus eliminate the retaining member which has heretofore involved considerable expense in assembling as well as detracting from the appearance of the merchandise, and such other objects, advantages and 15 capabilities as will later more fully appear and which are inherently possessed by my invention.

While I have shown in the accompanying drawing a preferred embodiment of my invention yet I wish it understood that the same is 20 susceptible of modification and change without departing from the spirit of my invention.

Referring more particularly to the drawing, Fig. 1 is a perspective view of my blank; Fig. 2 is a perspective view of my display carton ready 26 for the reception of the merchandise and Fig. 3 is a perspective view showing the display holder holding the merchandise as it is used in commerce. Fig. 4 shows a cross-section taken on a horizontal plane through the cylinder and the carton.

Referring more particularly to the embodiment selected to illustrate my invention it comprises a blank H! for a carton as shown in Fig. l. Said blank is scored in the usual manner to provide a 35 carton ii having top portion 52, bottom portion I3, side portions i i and i5, back portion I3, and front portion H. The front portion H is adapted for a display and contains symbols l8 advertising the merchandise to be sold. A recess I9 49 is provided in the front portion H to hold the merchandise 2%.

In the preferred embodiment illustrated in the drawing this recess i9 is adapted to receive the merchandise 2% in the shape of a cylinder. The

45 recess is is formed as follows: The front portion I! has a pair of spaced vertical slits 2i and 22. At the lower end of said vertical slits 2i and 22 is a horizontal slit 23 connecting the two vertical slits 2| and 22. Connecting at the upper end of 50 said vertical slits 2i and 22 the front portion I! has a horizontal score 24 to facilitate the bending inwardly of upper lip 25. Adjacent the lower end of front portion I1 is a corresponding lower lip 26 formed by a pair of vertical slits 21 and 28 55 connecting at their upper end by horizontal slit 29, said vertical slits having at their lower end a horizontal score 30 permitting the inward bending of lower lip 26. Connecting the two horizontal slits 23 and 29 is a central vertical slit 3|. Running between vertical slits 2| and 21 is a vertical score 32 and corresponding thereto is a vertical score 33 running between vertical slits 22 and 28. These vertical scores 32 and 33 permit the inward movement of tabs 34 and 35. The width of the recess I9 is a trifle less than the widest diameter of the cylinder 20 so that when cylinder 20 is inserted into the recess [9 it is retained in position by friction and by the holding qualities of upper lip 25, lower lip 26, tabs 34 and 35 and back portion I6. No matter how my assembled display holder is held ortossed about the cylinder cannot be jarred out of position. My display holder does not require that it be held in any certain position as heretofore in the art to insure the retention of the displayed mer- 20 chandise.

Having thus described my invention I claim:

1. A display holder comprising a carton having a recess in one wall thereof, and upper and lower lips and a pair of side tabs surrounding said recess so that an inserted article within said recess is positioned and held therein by the lips, tabs and the back of said carton.

2. A display holder comprising a carton, said carton having a pair of spaced vertical slits in one wall thereof, a horizontal slit at the bottom of and between said vertical slits and a horizontal score at the top of and between said vertical slits for forming an upper lip, another pair of second vertical slits placed below said first mentioned vertical slits, a horizontal slit at the top of and between said second vertical slits and a horizontal score at the bottom of and between said second vertical slits for forming a lower lip, a vertical slit extending between said horizontal slits, and a pair of parallel horizontal scores at either side of said last mentioned vertical slit for forming a pair of tabs, said upper and lower lips and said tabs and the back portion of said carton adapted to hold an article inserted between them.

3. A display holder comprising a carton having top, bottom, side, front and back portions, said front portion cut and scored to form a pair of vertically disposed lips and a pair of horizontally 6o spaced tabs, said lips, tabs and back portion of said carton adapted to firmly hold an article inserted therein by contact alone with the outside of said article.

THEODORE MERTZ. 

